MEET SAM & SANDRA
Get to know the team behind Success With Coaching. Since starting out in 2019, we’ve built a reputation based on providing exceptional customer value. Our professional team are highly committed to client success. Read all about the team, and feel free to get in touch with additional questions.
SAM FRASER
Hi, I’m Sam Fraser – founder of Success With Coaching, creator of the SPARK Framework, and a passionate advocate for empowering women to lead with confidence, resilience, and clarity.
With a background spanning education, IT, business, and coaching, I specialise in helping women in leadership roles (or those aspiring to be) overcome self-doubt, rediscover their strengths, and step into their power—whether in the boardroom, the classroom, or navigating career change.
I’m also a certified NLP Practitioner and Belief Coding® Facilitator, combining powerful mindset work with practical tools to help you not only feel more confident, but be more confident in how you lead, communicate, and grow.
SANDRA ROWELL
Family Coach/Mentor supporting Mums, Dads and children to connect and bond through improved communication, wellbeing and confidence.
With 20+ years of experience, Sandra’s main focus and passion have been to develop personal belief and growth to develop inner strength, self-confidence, resilience to become and believe you are the best version of yourself.
The power of coaching is a unique, individual and phenomenal experience, hence my passion to become a Certified Life/Education Coach/NLP Practitioner.
What I Believe
I believe leadership isn’t about being the loudest in the room—it’s about knowing who you are, what you stand for, and having the confidence to act on it.
As women, we often carry hidden doubts, especially when we’re balancing high expectations, career pivots, or returning to work after a break. I’ve been there too.
My coaching isn’t just about mindset—it’s about action. You’ll get real strategies, structured support, and a space where you feel seen and heard.
Whether you're a corporate leader dealing with imposter syndrome, a team manager struggling with presence, or a returner rebuilding confidence after time away—I'm here to walk beside you.
About Me.
Education
2015-2017
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2011-2014
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2007-2010
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