Confidence & Career Coaching for Women Navigating Change and Growth
Whether you’re preparing to return to work, adjusting after maternity leave, aiming for promotion, or stepping into leadership. I help you rebuild your confidence, overcome self-doubt, and feel like yourself again. Through the SPARK Framework, Belief Coding®, DISC, and Motivational Mapping, we’ll align your mindset and strengths so you can move forward with clarity, calm, and courage.
Who I Help
Supporting Women Who Are Ready for More
Whether you're returning to work after maternity leave, stepping into a leadership role, or silently battling self-doubt at the top of your game. You don’t have to do it alone.
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I work with professional women who are navigating transitions and want to:
Rebuild career confidence after burnout, redundancy, or time away
Step into leadership with clarity, confidence, and calm while staying true to who you are
Confidently contribute in meetings, own your presence at the table, and express yourself with clarity and impact
Embrace promotions and new roles with purpose and self-belief
Release imposter syndrome and people-pleasing habits so you can lead with confidence and authenticity.
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​Let go of perfectionism and finally feel “good enough” to thrive
You don’t have to prove your worth, just rediscover it.
Transformational Results
The Change You’ll Experience
Feel grounded, calm, and confident in high-pressure situations
Speak up, share ideas, and be seen as a leader
Reframe limiting beliefs that have held you back for years
Align your career path with your values and strengths
Reconnect with who you are beyond your job title
Develop healthier boundaries and prevent burnout
Step forward knowing you are capable, credible, and ready
The SPARKi Framework
A Coaching Method Built for Real-World Growth
The SPARKi Framework is your step-by-step guide to rebuilding confidence and thriving in the workplace, even if you’ve felt stuck, anxious, or invisible.​
Strength – Reignite inner confidence
Purpose – Align career with values
Authenticity – Own your voice and style
Resilience – Handle stress and setbacks
Kindness – Set boundaries and protect wellbeing
Integration – Sustain your confidence every day
The Tools That Set You Free
More Than Coaching — Real Tools for Real Change
Belief Coding®
Shift lifelong thought patterns, like “I’m not good enough,” and rewire your mindset with powerful emotional healing techniques.
DISC Profiling
Understand your natural communication style and how to work better with others especially in tough team dynamics.
Motivational Mapping
Discover what truly drives you so you can create a career path that feels energising and aligned.
What You’ll Gain from Working Together
Rebuild Unshakable Confidence
Silence Self-Doubt & Imposter Syndrome
Return to Work with Clarity
Bounce back stronger after career breaks, redundancy, or burnout with calm, grounded confidence that lasts.
Let go of overthinking and second-guessing. Start showing up like the capable leader you already are.
Navigate re-entry into the workforce after maternity leave or a long break without losing your identity.
Step into Leadership Authentically
Unlock Your Inner Strengths
Rewire Limiting Beliefs with Belief Coding®
Lead in a way that feels true to who you are and with resilience, presence, and personal power.
Use tools like DISC Profiling and Motivational Maps to understand what energises you and how to communicate with confidence.
Let go of deep-rooted fears like “I’m not good enough” or “I can’t lead.” Replace them with belief systems that support growth and success.
Corporate & HR Programmes
Programmes and Services
Personalised support to help you make bold, aligned career moves and feel calm and confident doing it.
1:1 Confidence & Career Coaching
On-demand and live options for HR teams or individuals, covering imposter syndrome, confidence, career clarity, and more.
Workshops & Webinars
Gently reintroduce yourself to the workplace after a career break, with mindset tools that support your success.
Return to Work Coaching
Hi, I’m Sam Fraser
As a Confidence & Career Coach, I specialise in helping midlife women rediscover who they are and what they want in their professional lives.
I created the SPARKi Framework after my own journey through career shifts, self-doubt, and motherhood. I combine coaching, psychology, and intuitive tools to help women like you feel empowered again.
Let’s move you from stuck to seen.
Here’s What Clients Are Saying…
I came to Sam feeling totally stuck with no direction, no motivation, and no idea what to do next with my career. Through our sessions, especially using NLP techniques, I was able to cut through the noise and reconnect with what I actually wanted. Sam helped me build the confidence to believe in myself again and gave me the clarity I needed to take that leap. I’ve now started my own business, something I’d been sitting on for years. I honestly don’t think I’d have done it without her support.
James
From Stuck and Unmotivated to Taking the Leap Into Business
Ready To Begin?
You’re More Capable Than You Think
You don’t have to wait until you feel ready. You just need the right support.
Let’s take the first step together.